Immerse yourself in New York City for five minutes, and you’ll see why it’s like no other place on earth. Only here will you find all of America’s attributes – the diversity, the culture, the style – intensified in such an intriguing way. Only here will you experience those sublime moments that New York City is famous for.

If you're a first-time visitor, come see for yourself the Empire State and Chrysler buildings, the Statue of Liberty, Rockefeller Center, Times Square, the Bronx Zoo, Staten Island Ferry, Brooklyn Bridge and all our other world-famous attractions. If you've been here before, there's always another neighborhood to explore, another restaurant to try, another Broadway show and museum blockbuster to see, another don't-miss cultural performance or sporting event.

Despite the protestations of other world cities, New York is the planet’s urban epicentre and New Yorkers believe that anyone who chooses to live elsewhere must, in some sense, be kidding. Little Korea is just one block away from Little Brazil, Little Italy jostles for elbow room with Chinatown, which, in turn, merges into the Hispanic Lower East Side. This cosmopolitan diversity means that the city is open to visitors who pick out a little corner to claim as home, even if temporarily. Spend enough time in one neighbourhood and the local deli, grocer and dry-cleaner will greet you on a first-name basis, erasing the impersonal stigmas too often associated with the concrete façade of Manhattan. Following the events of September 11th 2001, New Yorkers feel even more fiercely tied to their city and its myriad communities. New York is cinematic, the backdrop for more than 200 movies a year. It is musical, getting name-checked in more songs than any other place on earth. It is endlessly mobile: see schoolgirls cutting loose on the subway to the beat of drummers. Sample foods from all around the world, watch fashionistas strut their stuff and media empires flash neon news to a soundtrack of roaring traffic and taxis horns. New York is a city of sights, sounds, smells and tastes and it won’t take you long to feel the vibe. The air is thick with potential; literally anything could happen and every visit is an adventure.